The iPhone remains overwhelmingly popular among teens, according to Piper Sandler’s biannual teen survey. 85 percent of American teens surveyed own an iPhone and 86 percent plan to buy an iPhone as their next smartphone.
While the iPhone remains the most popular smartphone among teens, ownership is down from the October 2023 survey, in which 87 percent of teens owned an iPhone and 88 percent planned to buy one.
Both the 85% iPhone ownership and 86% iPhone purchase intent are near record levels for our survey, but below 2021 record levels. We believe high penetration and purchase intent are important given the mature premium smartphone market. Additionally, trends toward premium-tier phones are encouraging as the company continues to introduce new iPhones, demonstrating the overall strength of the product portfolio. Finally, positive trends in services could continue as Apple‘s hardware installed base continues to grow.
Apple’s dominance in the teen market is of particular interest right now because it is a metric that the US Department of Justice is targeting in its antitrust lawsuit against Apple.
The Justice Department has suggested that Apple’s ownership of the US smartphone market causes “social stigma, exclusion, and guilt” for non-iPhone users, citing “green bubble” chats as a specific example. ” and issues between iPhone and Android messaging users. The Department of Justice states that this is “particularly powerful” for teenagers and that “social pressure” causes teenagers to switch to the iPhone.
The antitrust lawsuit also suggests that Apple’s market share among “key demographic groups,” such as “younger audiences,” is an issue that gives Apple too much power over the smartphone ecosystem.
As for the Apple Watch, 34 percent of teens reported using an Apple Watch, unchanged from last fall. However, intent to purchase an Apple Watch increased by three percent and 13 percent of teens plan to buy one in the next six months. Only 39.4 percent of teens said they own a smartwatch, so teens also overwhelmingly prefer the Apple Watch over other smartwatch brands. The Apple Watch was the top watch brand, with Rolex and Casio in second and third place, respectively.
/article-new/2023/11/best-early-black-friday-iphone-2.jpg "Teenagers prefer iPhone and Apple Watch over Apple Music and Apple TV+")
Teens prefer Spotify as their music service, and nearly two-thirds of teens surveyed said Spotify is their preferred service. Just over 30 percent of teens said they use Apple Music. Apple TV+ is not popular with teen audiences, and less than five percent of teens said they watch it daily. Comparatively, more than 30 percent of teens watch Netflix daily, and about 30 percent watch YouTube.
Apple Pay was the most popular payment platform, with 44 percent of teens using it in the past month, but Cash App and Venmo are preferred for peer-to-peer money transfers.
Piper Sandler surveyed 6,020 teens in 47 US states for its spring 2024 report.
Keynote USA News
For Latest Apple News. Follow @Keynote USA News on Twitter Or Google News.
