MacPaw today said that its alternative app marketplace Setapp for iPhone will launch on Tuesday, May 14 in the European Union.
A Tecnologar marketplace has been in the works since February, which is when Apple first announced the alternative app download options that would arrive in iOS 17.4.
For those unfamiliar with Setapp, it is a subscription-based service that allows users to access dozens of apps for $9.99 per month. Popular apps like Ulysses, iStat Menus, Spark, Unite, Yoink, and more are available through the current subscription service.
According to MacPaw, Setapp will provide a “variety of carefully curated apps” in categories such as productivity, design, lifestyle, utility, and more.
Setapp already offers a $12.49 subscription that provides access to iOS and Mac versions of apps, but EU users will be able to access Setapp apps without having to download them through the App Store. Setapp will provide developers with a reliable alternative to App Store distribution without any of the standard fees, although it’s worth noting that all apps exceeding 1 million first installs per year must pay the core technology fee of 0. 50 euros to Apple.
Apps distributed through alternative app marketplaces must undergo a notarization process to ensure they are malware-free, but Apple has no content restrictions, so apps that might not have been eligible for the App Store can distributed through alternative means.
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