When it comes to smart tags, Apple‘s AirTag and its Find My network have become the standard-bearers for how smart tags should work and how they should be integrated into our daily lives. Tile, Samsung, and Apple all have similar designs and identical feature sets, but Motorola thinks there’s a better way.
After seeing the new Moto Tag, I’m inclined to agree. It does everything every other tracker does, but it also includes a few options that make it stand out from an ever-growing crowd of options. It’s the best tracker to be released for Google’s new Find My Device network, and I hope it’s the first of many to follow suit.
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The Moto Tag is special
Why has no one thought of this before?
Source: Motorola
The Moto Tag, at least in theory, seems so brilliant that I can’t believe no one else has thought of it yet. It does everything the AirTag, Galaxy Tag, or other trackers do, but includes a multi-function button that completely changes its usefulness.
When you press the button, a message will be sent to your phone so you can find it. The same button could also be a remote shutter button for your Android phone. This makes it perfect for the new Motorola Razr, especially if you want to use it in the Flex view. If you’re a content creator, or prefer to take group photos without anyone missing out on the shot, this is a pretty nifty solution.
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The button isn’t customizable beyond this (at least, not for now), but I’m hoping that’s something the company might do in the future. I predict it won’t be long before we see other companies copy this move and offer more customization options, creating what also doubles as a dedicated hardware shortcut button that’s always available on your backpack or carry-on. I’d love to see the ability to launch specific apps or functions and features, and maybe even one day launch the equivalent of Siri Shortcuts on iOS (perhaps through a partnership with Tasker or a specific Google-created option built into Android). The sky’s the limit.
Motorola made smart decisions
Some tweaks in the right places
A single button may not be enough to really stand out, but the Moto Tag goes above and beyond. As with its phones, Motorola looked at where customers use these devices and the demand for accessories. The result is a tracker that runs Android, but is the same size and shape as the AirTag, a move that makes it compatible with the plethora of AirTag accessories.
Add to that the fact that it comes in two colors, and Motorola has a winner. Most trackers come in various shades of gray, black, or white. The Moto Tag comes in jade green and star blue, and it just looks different. It’s the kind of tag that will make you want to know more when you’re walking through an airport, especially when paired with boldly colored accessories.
That said, the colors on the label won’t be to everyone’s taste. Motorola may want to release a more standardized color later, but this follows its strategy for the Razr series. Big, bold colors help its products stand out and get people talking. For the first time, I had someone stop me and ask, “Is that the new Moto?” when they saw my bright orange Razr 2024. The Moto label will likely have people asking, “What’s that?”
Moto Tag could be the flagship of Google’s Find My Device network
Hopefully Google’s network will catch up.
Source: Motorola
Like Motorola’s phones, the Moto Tag doesn’t reinvent the wheel. It’s powered by Google’s new Find My Device network, which works with more than a billion devices, and sticks to the basic experience. That means it supports Google Fast Pair to easily connect to your phone, and automatic unknown tracker alerts, which let you know when an unknown tracker is tracking you, regardless of platform or brand.
The Moto Tag uses UWB technology, which is available on most flagship phones, and Bluetooth Low Energy to connect to Google’s Find My Device network. The network has been officially rolling out over the past few months, making it compatible with all of the best Android phones. That said, though, it does need a bit more work.
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It’s unclear how this will work with devices like the Samsung SmartTag 2, which doesn’t support the Find My Device network. Samsung’s latest tracker supports UWB technology, but the two networks are unlikely to be compatible with each other.
Hopefully, we’ll see all Android-compatible phone manufacturers adopt the Find My Device network. This way, it would ensure that any Android phone user can pick up any smart tag knowing that it will work. In this way, Google’s Find My Device network may even be better than Apple’s Find My network.
For now, if you want the new Moto Tag, it will be available on August 2nd. A single pack will cost $30, while a 4-pack is $100. These are the same prices as Apple’s AirTags, though they are often on sale. I’m already prepared to order two of the 4-packs; they’re exactly the kind of thing I’ve been looking for on the Android side.
Motorcycle label
Designed with Google’s Find My Device network in mind, Motorola’s Moto Tag is able to keep an eye on your valuables, find your lost phone, and even take a photo remotely, all with support for UWB and Bluetooth.
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