It’s no secret that Apple has been biding its time on the AI front, and the latest intel on iOS 18 suggests the company’s upcoming generative AI features could differ from those already available on devices. Samsung and Google Pixel in a key aspect.
According to Bloomberg’s resident Apple expert Mark Gurman (via Keynote USA), Apple’s generative AI features will be supported by a proprietary large language model (LLM) that runs entirely on the device, rather than through from the cloud.
This approach would prioritize speed and privacy, as an on-device LLM does not require an Internet connection to function, although as a result, Apple’s AI tools may be slightly less powerful than those available from its rivals. in the cloud (like Galaxy AI).
To combat this last point, Gurman hints that Apple could “fill in the gaps” by licensing technology to Google and other AI service providers.
The tipster previously reported that Apple is in “active negotiations” with Google to license Google Gemini for certain iOS 18 features, so a Google-assisted Apple LLM looks increasingly likely, despite our initial skepticism.
As noted above, on-device processing offers faster response times and superior privacy than cloud-based solutions, which fits with Apple’s traditional commitment to style, simplicity, and security.
In fact, according to Gurman, this is how Apple will market its AI features: as reliable, usable tools that improve users’ daily lives, rather than all-powerful creative tools.
Top Siri
It’s not yet known what exactly Apple’s AI features will be, but Siri, Messages, Apple Music, and Pages are expected to receive significant AI-based improvements in iOS 18, with the former reportedly in line for a style ChatGPT. makeover.
Rumors suggest that Siri, specifically, will also leverage generative AI to understand not only your vocal requests but also the context behind them, presumably making the once-pioneering voice assistant a much more useful feature of the best.
iPhones, iPads and MacBooks. , as well as, we hope, Apple’s long-awaited touchscreen HomePod.
In any case, Apple’s AI feature set is reportedly on track for a big reveal at WWDC 2024, so we won’t have to wait long before finding out how the iPhone 16, and iPhone 16 Pro Max work. and other devices compatible with iOS 18. The devices will challenge the current best phones on the market in the artificial intelligence department.
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