Now it’s been confirmed… well, sort of. Apple‘s soon-to-be-released iOS 18 update will include AI features that will be processed entirely on the device. When the iPhone 16 launches this fall, it will be a formidable combination that will offer innovative features, security, and privacy.
That’s because iOS 18 on the iPhone 16 will provide all the AI features Apple offers when its updated software is released, in the safest way possible.
According to a recent report from Bloomberg, Apple is developing its large language model (LLM) to power the device’s generative AI features in the iPhone 16 series. Apple’s AI features will likely not be superior to those of its rivals, but how it implements the technology could “still be a game changer,” BloombergApple commentator Mark Gurman wrote in his PowerOn newsletter.
“Apple’s AI tools may be a little less powerful and less informed in some cases (the company could fill the gaps by partnering with Google and other AI vendors), but the approach will make response times much faster. rapid. And it will be easier for Apple to maintain privacy,” Gurman added.
This week, Apple introduced a set of small available AI language models called OpenELM, small enough to run directly on a smartphone. Proof-of-concept research models could form the basis of future AI offerings on Apple devices, ArsTechnica writes.
Apple’s iOS 18 AI strategy
It fits with what we know so far about the iPhone maker’s AI strategy. Last year, Apple bought Canadian startup Darwin AI, a company that has developed technology capable of making AI systems smaller and faster.
Apple’s AI features, including improvements to Siri and summary and autocomplete features in apps, are expected to work better on the iPhone 16 when it launches. This is because Apple’s soon-to-be-launched New iPhone will include a more powerful chip capable of running these AI functions.
Apple’s next-generation A18 Pro chip for the iPhone 16 Pro models will feature a larger die size to improve artificial intelligence performance, according to investment analyst Jeff Pu, Keynote USA reported.
It could mean that iPhone 16 users have access to more AI features, and less powerful devices can only access the basics of iOS 18 AI. After all, Apple has limited features to certain iPhones before, as it did when it launched Dynamic Island on the iPhone 14.
Apple’s privacy differentiator
Apple has been differentiating itself for years through privacy and security. “Privacy. That’s Apple,” reads one of the iPhone manufacturer’s ads.
It’s a great way for Apple to differentiate itself in artificial intelligence, especially when compared to its number one competitor, Google’s Android.
Google isn’t stupid, the tech giant also knows that people will worry about privacy when purchasing its AI features. The hybrid AI used by Samsung allows users to have some of the privacy and security of on-device processing combined with the maximum functionality of AI features.
“It means simpler AI tasks processed on the device and, ideally, any tasks that use personal and sensitive data also processed locally,” writes Keynote USA’s Zak Hoffman. “Everything else, including research or document creation, will likely move to the cloud.”
On-device AI processing “aligns perfectly with Apple’s commitments to prioritizing user privacy,” says Jake Moore, global cybersecurity advisor at ESET. “By processing data locally on the device, it minimizes external transmissions and increases security, but when powerful enough, it also reduces latency for faster response times.”
“Local onboard processing also gives users greater control over their data and reinforces the important message of trust in a relatively new technology where data protection is paramount.”
Without a doubt, it is a difficult balance to achieve. Security versus functionality is an age-old issue, but it has never been more prominent than with the rapidly growing and evolving AI features coming to smartphones.
At this stage, it is difficult to determine how much will remain in the device. Apple will reveal more about its AI strategy at its Worldwide Developers Conference in June.
Apple may hire Google or OpenAI for more complex off-device processing. But for now, you can trumpet your privacy and security credentials with iPhone AI entirely on iPhone.
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