Key points
- Google One needs to include YouTube Premium to improve its value proposition.
- Google One should be globalized with features and discounts, ensuring consistency across all regions.
- Google One should take a cue from Apple One and revamp subscription plans, prioritizing transparency and convenience.
Last year, I jumped on the Google One bandwagon when my sister’s 15GB storage ran out. At first, I opted for the 100GB “Basic” plan, confident that it would give me ample benefits. But that didn’t last long, and I realized that for a service called “Google One,” it’s seriously lacking in inclusivity.
Why Google One Doesn’t Feel Like “One”
The Google One website boasts: “Google One brings together cloud storage and useful Google features, all in one easy-to-share plan.” Hang on a second, Google, because that claim isn’t entirely true.
Since I was already tired of those annoying YouTube ads, I assumed that YouTube Premium would be an obvious benefit with Google One. Nope! This popular service is not available on any of the Google One plans. Google claims that it is adding more features, but a major perk like YouTube Premium should have been there from the start to make the deal that much more attractive.
Also, some features, like Google’s VPN, for example, are currently available in just 22 countries, not including my home country of India. Same goes for the 10% cashback on Google Store purchases, which is again left off the list. There are some Play Store credits and random service discounts and trials, but their frequency and value remain a mystery. There were even rumors that Google Nest Minis would be free for anyone who upgraded to the 2TB plan in 2020, but guess what? India missed that party, too.
Do you see where I’m going with this? The “one” in Google One makes it sound like a big umbrella that protects all the features under its different plans. But instead, it seems more like a guessing game: will this feature be included or not?
And the best part is that I have to pay extra for YouTube Premium on top of Google One, which means juggling two separate subscriptions. It makes sense to include YouTube Premium as a benefit in Google One, you know? Think of Google One as a box of cookies; each cookie is a service like Google VPN or dark web monitoring. YouTube Premium is another cookie, but instead of being included in the box, I have to pay extra for it, even though I feel like it should have been there all along.
Apple-one-raises-the-bar-on-subscription-services”> How Apple One raises the bar for subscription services
Apple Store.” src=”https://static1.howtogeekimages.com/wordpress/wp-content/uploads/2023/08/52919030647_23bf483c8f_o.jpg” style=”display:block;height:auto;max-width:100%;”> Hannah Stryker / Practical Guide
Now, let’s switch gears and talk about Apple One. In the US, they offer three versions: “Individual” (which includes Music, TV+, Arcade, and 50GB of storage), “Family” (same as Individual with 200GB of storage and Family Sharing), and “Premier” (which includes News+ and Fitness+ with 2TB of storage, but again, limited regions).
The best part? Apple One bundles several of its most popular services into a single monthly payment. This makes it a lot more cost-effective, especially if you’re already using (or curious about) multiple Apple services. Plus, switching to Apple One automatically cancels all existing subscriptions, like Apple Music. Now that’s what I call a seamless transition.
Apple One truly embodies the “one” concept, acting as a unified subscription umbrella, as opposed to the fragmented approach of Google One.
How to create an enhanced plan for Google One
Google, the point is this: it’s time to take note of what Apple has done. Here’s how Google One can revamp its subscription plans and become a real competitor:
- YouTube Premium Package:This is obvious. YouTube is a Google service and many people already pay for the Premium version. Including it in Google One plans would be a great selling point.
- Go global with features:Regional limitations for features like a VPN are a pain. Make these features available worldwide. Also forget about regional restrictions on in-store discounts. Google can partner with e-commerce stores like Flipkart in India to offer great coupons on Pixel products for Google One subscribers.
- Transparency is key:Clearly describe all the features included in each Google One plan and ensure consistency across all regions.
- Price CheckSure, including YouTube Premium might mean a bit of a price increase, but hey, I’m more than willing to pay a premium if it means getting all the services I need in one convenient subscription.
- Simplify subscription managementAutomatic cancellation of existing subscriptions when switching to Google One would be a big improvement.
There you have it, folks! Google, this is how you build a subscription service that users will love, all under one glorious roof.
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