According to several reports last year, Apple is reportedly planning a refresh of the Apple Watch lineup in 2024. Here’s everything we know so far.
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Apple is expected to continue to offer three different Apple Watch models in five case sizes, but the different screen sizes will reportedly grow by up to 12% and the cases will be taller. Based on the latest rumors, here’s what we expect to change:
| Apple Watch Series 2023-2024 | Apple Watch Series 2024-2025 | Price |
|---|---|---|
| Apple Watch SE (2nd generation) 40mm case 1.57 inch screen | Apple Watch SE (3rd generation) 41mm case 1.69-inch display (+7.64%) | Starting at $249 |
| Apple Watch SE (2nd generation) 44mm case 1.78 inch screen | Apple Watch SE (3rd generation) 45mm case 1.89-inch display (+6.18%) | Starting at $279 |
| Apple Watch Series 9 41mm case 1.69 inch screen | Apple Watch Series 10 45mm case 1.89-inch display (+11.83%) | Starting at $399 |
| Apple Watch Series 9 45mm case 1.89 inch screen | Apple Watch Series 10 49mm case 2.04-inch display (+7.94%) | Starting at $449 |
| Apple Watch Ultra 2 49mm case 1.99 inch screen | Apple Watch Ultra 3 ~52mm case? 2.13-inch display (+7.04%) | Starting at $799 |
The first- and second-generation Apple Watch SE models use the design of the Apple Watch Series 4, which was introduced in 2018. With the third generation, Apple is expected to update the SE to the design introduced with the Apple Watch Series 7 in 2021 for a more modern look with a larger display and slimmer bezels.
Apple’s mainline “Series” line of Apple Watches is expected to discontinue the smaller case size. The original Apple Watch and Series 1, 2, and 3 were all available with a 38mm case, which increased to 40mm with the Series 4. With the Series 7, it increased even further to 41mm.
This year, the larger of the two standard Apple Watch case sizes, the 45mm model, is expected to become the smaller option. A new 49mm case size, matching the current Apple Watch Ultra, is expected to launch as the new larger option. The 49mm Apple Watch Ultra is compatible with bands designed for 45mm Apple Watch series models, so it’s possible that Apple Watch Bands will be compatible with Series 10 models and Apple Watch Ultra for the first time.
The design of the Apple Watch Series 10 is expected to be largely the same as the Series 9 and its other predecessors, according to leaked CAD renders, meaning the new 49mm model will be the most eye-catching addition.
DSCC’s Ross Young, Haitong International Securities’ Jeff Pu, and Omdia’s David Hsieh have all claimed that the next-generation Apple Watch Ultra will feature a larger 2.13-inch display, but it’s worth noting that many of these reports were related to the now-cancelled introduction of a microLED display. Bloomberg’s Mark Gurman says that no design changes are expected for the Apple Watch Ultra 3, so the larger display size is far from certain, and it could actually have the same case and display size as the current model.
If rumors are confirmed, all 2024 Apple Watch models will be larger than the models they replace in the lineup. New features on the Apple Watch Series 10 and Apple Watch Ultra 3 include the S10 chip with AI improvements, high blood pressure detection, and sleep apnea detection. The entire new Apple Watch lineup is expected to be announced in the fall, as usual, alongside the iPhone 16 models.
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