Apple Music is launching a new “premium” data analytics toolkit for its record label and distribution partners.
The new Apple Music Partner Program features several tools for Apple Music partners to track trends on their streaming service as well as global radio plays using Shazam technology.
According to the platform’s homepage, it offers “access to more tools to discover upcoming talent, spot emerging trends, and uncover new insights into your content.”
Apple Music already runs another analytics platform in Apple Music For Artists, which became available to all artists on Apple Music in August 2019.
Apple Music For Artists lets artists monitor the volume of their Apple Music streams, all within a data set that updates daily.
Spotify launched its own Spotify For Artists app in 2017 (an evolution of the ‘Fan Insights’ tool it introduced two years earlier) to provide artists and their teams with insights related to their popularity on the service.
Like Spotify for Artists, the Apple Music For Artists service is available as a desktop interface and as a standalone mobile app.
Apple Music’s new partner program is available through a combination of dashboards and KeynoteUSAIs. There is currently no mobile app available for the platform.
It offers an “advanced” analytics dashboard, according to the landing page, as well as a “Premier Support” service that gives labels and distributors access to a dedicated Apple Music support team for tasks like setting up music KeynoteUSAIs, updating an artist’s Apple Music profile or uploading content.
Apple Music says on the program’s website that members will also “receive invitations to exclusive virtual events.”
The Apple Music Partner Program also features a tool called “Chart Explorer,” which provides access to more than 4.500 Apple Music playlists from over 270 countries, regions, and cities spanning 60 genres in near real time.
Chart Explorer also includes historical charts from Apple Music, so labels and distributors can track artist milestones.
Meanwhile, the Apple Music Partner Program’s ‘Radio Spins’ tool uses Shazam technology to monitor more than 40,000 Radio stations from more than 200 countries and regions around the world.
Apple Music will also begin publishing global radio charts on Apple Music and Shazam.com. These charts will be available starting today (May 9) to Apple Music subscribers and Shazam.com users worldwide.
Meanwhile, the ‘Real Time Listeners’ tool monitors and reports the number of listeners in real time for artists and each of their songs.
The Apple Music Atlas tool provides detailed music information on more than 100 million recordings from more than 35 million albums and more than 15 million artists.
Apple Music’s new partner program is available starting today (May 9) initially to a limited number of record labels and music distributors in the US that distribute directly to Apple Music. Believe is a pilot partner for the new program.
“We’ve been testing this promising new set of tools for some time and look forward to continuing this collaboration to pave the way for more artists and increase their reach on Apple Music and beyond.”
Denis Ladegaillerie, To Believe
The company’s CEO Denis Ladegaillerie said: “We applaud Apple Music for continuing to build on its long history of developing innovative tools and services that drive growth for partners like us, while enabling access across the industry.
“We have been testing this promising new set of tools for some time and look forward to continuing this collaboration to pave the way for more artists to be discovered and their reach increased on Apple Music and beyond.” Music Business Worldwide
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