The Vision Pro isn’t even available outside of the United States yet, but Apple reportedly has an eye on its successor in 2026. According to one insider, the company will have a pleasant surprise for those who balked at the $3,500 price tag of the first generation.
According to @Revegnus1 on cost terms.
VisionPro Gen 2, coming in 2026
– The retail price is between 1500 to 2500 dollars.
– Entering the Chinese SeeYA supply chain, currently in the stage of sending samples to Apple for evaluation.
– Following SK Hynix, Samsung is supplying LLW DRAM.
— J. Reve (@Revegnus1) May 10, 2024
However, that’s a big “if.” Although the name ‘Revegnus’ may be familiar to readers of the site, this is not the same @tech_reve X account that has proven accurate in the past.
That was deactivated, and while the account @Revegnus1 claims to be the same person, it is too early to say whether he will prove to be as accurate with his knowledge. That said, the former account shared a report making similar claims in March.
Could the Vision Pro 2 cost less?
While Apple of course enjoys charging a premium for its best-selling products, in the case of the niche Vision Pro headphones, it’s a negative. An MSRP of $3,499 is the biggest barrier preventing mixed reality from becoming the next iPhone, which is Apple’s long-term goal.
Analyst Ming-Chi Kuo says Apple has lowered its headphone shipment forecast to around 450,000 units, a fraction of the 232 million iPhones the company shipped in 2022 (or even the 11.6 million it managed in 2008, his first complete iPhone). year).
Still, the technology gets cheaper over time. Samsung was able to reduce the price of its Galaxy Z Flip foldable phone by almost a third in just 18 months, and without the pressures of an annual update cycle, we’re talking about a longer time frame for Apple to reduce its costs on Vision. Pro.
Still, you can’t just wish the components were cheaper, even if you have Apple’s resources, and the parts that make the Vision Pro work are necessarily expensive.
A breakdown of the cost of the Vision Pro 1 suggests that each headset costs $1,542 in materials, not including development, packaging, or marketing. Even with some pretty heroic forecasts on long-term component price trends, getting a headset at the lower end of Revegnus’ estimate seems like a stretch.
That leads to the possibility that Apple will square that circle with cheaper components than the first generation, but even so,o we’ve heard recently that Apple is “baffled” about how to reduce costs with a possible ‘Vision SE’.
Maintaining a ‘Pro’ device while trying to lower the MSRP for consumers will be an even bigger challenge, although Apple reportedly sees the dual 4K micro-OLED displays made by Sony as an area where efficiency needs to be improved.
In short, it’s probably worth taking the $2,500 with a pinch of salt and the $1,500 with a full shaker.
As the prospects for a cheaper Vision Pro shortly seem slim, you may want to check the used vehicle market. The Verge found a ton of headphones in mint condition that sold for between $2,575 and $3,348 within the first 84 days after launch.
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