Cupertino, California KeynoteUSA— Apple has just ushered in a new era for the company with the introduction of its first generative AI features for the iPhone.
At its annual Worldwide Developers Conference on Monday, the company unveiled the first batch of tools powered by “Apple Intelligence,” from custom Genmoji (Apple’s AI-generated emoji) to a significantly smarter Siri, which can answer questions about your schedule, what’s in your email, and what time your loved one’s flight will land.
It also announced a partnership with ChatGPT creator OpenAI to boost features. Although the partnership will likely give the company a much-needed boost, Apple is aligning itself with a company and technology that has yet to earn the public’s trust, facing criticism for taking user input and incorporating it into the company’s data set. ChatGPT may cause some challenges in the future. path.
Apple emphasized privacy and security during its presentation, noting that most AI functions will be performed on the phone, keeping inputs away from a distant cloud server.
Custom Genmoji is a feature of “Apple Intelligence”.
A big push toward AI could spur iPhone sales and service growth in the coming years, as users now wait longer to upgrade their devices and an uncertain economic environment weighs on consumers, particularly in China. The company also faces regulatory scrutiny in Washington and this week was approved by chipmaker Nvidia as the second-largest public company in the United States.
The company said it was impressed with the generative AI tools already on the market, but wanted to make them more personal with privacy in mind.
“As we look to develop these incredible new capabilities, we want to make sure the result reflects the core principles of our products; it has to be powerful enough to help with the things that matter most to you,” said Apple CEO Tim. Cook said during the keynote. “It has to be intuitive and easy to use. It has to be deeply integrated into your product experiences.”
He added: “The most important thing is that it has to understand you and be based on your context, such as your routine, your relationships, your communications, and more. And, of course, it has to be built with privacy, from the ground up.”
During its annual Worldwide Developers Conference, Apple unveiled a partnership with OpenAI that will integrate ChatGPT into many Apple devices.
The timing is also noteworthy: Apple is not always the first to adopt and integrate emerging technologies (it typically researches, develops, and aims to perfect new technologies for years before including them in new products), but the speed at which the world is adopting Generative AI is growing. perhaps expediting the company’s need for a smartphone with the latest technology.
Here’s a closer look at what Apple announced at its big event:
AI, AI, and more AI
Apple is embracing generative AI (the animated form of artificial intelligence that can provide thoughtful, comprehensive answers to questions) through Siri, the company’s virtual assistant with a track record of successes and failures, essentially turning it into an iPhone chatbot. This could allow Siri to perform specific tasks, such as remembering a photo taken years ago on the device or answering detailed questions about the weather, news, or trivia. It can also perform more advanced tasks, such as responding when a user’s mother’s plane lands, by analyzing information previously sent in an email. Over time, it could learn the user’s preferences and respond accordingly.
This is no different from what some competitors have already introduced in generative tools. Siri is also likely to automatically and seamlessly adapt to users, based on voice, audio, and natural language, along with images and contextual cues.
By adding artificial intelligence features to Siri, Apple’s smart assistant will be able to do more, Apple said.
Users will also be able to create personalized photos, such as taking a photo of their mother and turning it into a stylized cartoon version, adding a superhero cape. You can take action across all apps, including asking the software to display all of a family member’s photos and retrieve and analyze data from all of your apps, such as taking into account what’s on your screen, such as email or a calendar.
If a meeting is rescheduled, Apple Intelligence can process relevant personal data and view the email your child sent days before about a recital, alerting users if there may be a conflict.
In a question and answer session after the keynote, Cook once again said that the company is taking privacy and security very seriously with the launch of the new technology.
“We believe that the role of AI is not to replace users but to empower them,” he said. “When you think about what is possible, it has to be integrated with experience and be intuitive and informed by your context and your knowledge of yourself. “If you’re going to do that, there’s a lot of responsibility.”
Apple kicked off its portion of the event for iOS 18 by highlighting the new controls and customization coming to iOS 18, including a refreshed look for all icons when you enter dark mode, a new tint color that complements the wallpaper, and a custom center. redesigned control that is available. from the lock screen, so you can change the flashlight icon for other tools.
Apple said it is also doubling down on privacy and security, such as giving users the option to “lock” certain apps, making them accessible only through Face ID, Touch ID, or a user’s password. The feature could be especially useful for protecting apps like a banking app, and insurance apps, or if you hand over your phone to show photos or get someone’s phone number.
Users can now also “hide” an app, so it will appear only in a hidden, locked folder. Hidden app media won’t appear anywhere else on your phone.
Texting is also getting a boost. The company said it will soon allow people to send text messages via satellite, even if they don’t have a cell phone or WiFi connection. Apple is also adding what it called one of the most requested features in iMessage: the ability to schedule messages.
iPhone users will now be able to record and create call transcripts directly from the phone app. All parties to the call will be notified when it is being recorded.
The company also made software updates for other products, including the Mac, AirPods, and Apple Watch.
Apple showed off its latest MacOS software called Sequoia, with a handful of new productivity features. Phone mirroring, for example, will bring iPhone alerts directly to the laptop that appear directly next to Mac notifications.
MacOS will also support the ability to arrange open windows on the screen in certain areas, such as next to each other, a concept popularized by Microsoft Windows.
Video conferencing previews the presenter, so users can see what they’re going to share before sharing it. Apple is also introducing background replacements in calls, so users can hide clothing behind them.
Meanwhile, AirPods users will be able to answer or reject a call by simply nodding or shaking their heads. And new vital signs tracking on Apple Watch can notify users when they may be sick, based on signals like body temperature and heart rate.
Just a few months after its launch, Apple showed off some updates to the software that powers its Vision Pro mixed reality headset.
During its most recent earnings call, Cook said that more than half of Fortune 100 companies have already purchased an Apple Vision Pro. “(We’re) exploring innovative ways to use it to do things that weren’t possible before,” he added.
Carlos Barria/KeynoteUSA
People attend the annual developers conference at Apple headquarters in Cupertino, California, on June 10, 2024.
Vision OS 2 promises to deliver richer experiences for users, such as a wider display for workstations, and ew hand gestures that let you check battery life or open the home screen and drill down into photos on your phone. library, thanks to advanced features. machine learning that provides more natural depth.
The company said it is also adding more capabilities for users to capture spatial video.
Apple will also bring the Vision Pro to more countries, including the United Kingdom, China, Japan, Singapore, and Australia, this summer.
The upgrades could also boost sales of the pricey Vision Pro, which starts at $3,499. Demand for Apple’s new headphones has reportedly been weak.
Keynote USA News
For Latest Apple News. Follow Keynote USA News on Twitter Or Google News.