Emma Coronel faced difficulties in finding a job after leaving prison, revealed lawyer Mariel Colón

Emma Coronel had her first job as a model. (Instagram: @emmacoroneloficial9)

Emma Coronel, wife of Mexican drug lord Joaquin “El Chapo” Guzmanhas been in the spotlight for a few weeks after appearing as a model in the music video for “La Señora,” a song performed by her former lawyer and friend Mariel Colon.

The litigator, who was also the defender of “El Chapo” Guzmán, is on tour in Mexico to promote the song. In an interview with Azucena Uresti, Colón made new revelations about the former beauty queen.

According to Mariel Colón, there is a story behind Emma Coronel being the model for her music video, beyond the fact that the song talks about her life.

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The attorney said Emma Coronel Aispuro’s release in September 2023 included probation conditions that required her to find work. However, her former client encountered significant difficulties in obtaining conventional employment, leading her to seek alternatives.

Emma Coronel debuted as a model for her own corrido. (Screenshot)

“One of the conditions of her federal probation is that she had to work and she was having a hard time getting a job (…) one of her biggest dreams is to be a model, so I said one + one and that’s two. I told her, look, you have to work, I’m going to hire you to be a model in my music video, your criminal case is over, I’m not a lawyer in that regard anymore, your dream is to be a model and why not be a model in my music video,” she explained.

Although she did not reveal how much she earned for being the model of the music videoThis would explain why in recent weeks she has begun to promote various products through her Instagram, from perfume brands to collagen and extensions.

In other interviews, Coronel Aispuro has revealed his intentions to start his own business, although he has not specified which one.

Emma Coronel has gained notoriety not only for her past linked to drug trafficking but also for his recent appearances on the social network TikTokher Instagram stories and the music video that praises her ability to be resilient.

After serving less than three years in prison in the United States for her role in her husband’s criminal empire and her escape from prison in Mexico, Coronel seems ready to capitalize on her past and connections. During her free time she has been involved in various commercial projectsincluding a line of jewelry.

The recent media attention also comes weeks after the arrest of Ismael Zambada Garcia, alias “El Mayo”another leader of the Sinaloa Cartel. His media appearances include a mention by Mariel Colón, former lawyer for Coronel and El Chapo, who in the music video “La Señora” highlights Coronel’s characteristics as a woman and her influence.

Emma Coronel couldn’t find a job. (IG: Mariel Colón)

According to an article by InSight Crime, Emma Coronel has been able to use the narcocultureparticularly the “buchona” style, to build their personal brand. This term describes women romantically involved with drug traffickers, who stand out for their extravagance and physical appearance modified through cosmetic surgery.

InSight Crime highlights that, although her popularity plays with gender stereotypes, Coronel could be seen as a symbol of female empowerment, although in reality she reproduces the same patriarchal stereotypes of narcoculture.

In this regard, Karina García-Reyes, an academic at the University of West England, points out that within the gender discourse in narcoculture, female identities are strongly limited, whether as lovers, partners, prostitutes or mothers.

Emma Coronel is looking to start her own business. (Screenshot)

Despite the increased visibility of women in contemporary narcoculture narratives, no female figure in the Sinaloa Cartel has achieved Coronel’s fame. Other prominent women in the cartel have been Guadalupe Fernández Valencia alias “The Patron” and Luz Irene Fajardo Campos, alias “The Comadre” or “The Godmother”, who are serving long sentences in the United States after collaborating with the cartel for decades.

Coronel’s influence has transcended beyond Mexico, extending to an international audience thanks to social media. In 2019, she launched a clothing brand with one of El Chapo’s daughters and appeared on the VH1 reality show Cartel Crew. According to InSight Crime, she used these outlets to promote various beauty brands, and was even interviewed by fashion magazines, such as Elle, after her release from prison.

So far, the music video for “The Lady” It has already had more than 355 thousand views.

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